Our Team

Lance Baldwin

CEO

Lance Baldwin knows that it requires a professional, talented, and educated team behind him, in order to create and implement an industry changing program. This is his 10^th year designing and developing Area Scouts™, which is an athlete health initiative platform, specializing in developing athletes through efficient movement and metrics. Lance possesses 35+ years of experience in business, client relations, technology, software design, and development. As a 15+ year multi-sport coach, most recently coaching youth sports the past 10 years, he quickly recognized the urgent need for health awareness, professional resources, and ongoing education, that could be offered to every athlete / parent, at an incredibly affordable price. Lance is excited to lead the future of Area Scouts, with an optimal team behind him that will help to prevent countless injuries, and to be able to provide every athlete, in all sports, with the foundation, guidance, and resources to achieve success at the next level.

Scott Mackey, MBA

Managing Partner | Chief Operating Officer

Entrepreneurial and innovative operations professional with expertise in implementing process improvements in highly complex business and manufacturing environments. Skilled at ‘out of the box’ thinking and competitive minded with highly refined leadership and team-building skills. I excel at seeing the big picture, devising effective long-term plans, and building consensus among all tiers of an organization. My career includes around 20 years of proven experience in increasing profit margins for ‘Fortune 500’ corporations in diverse industries including petroleum refining and distribution, high-precision manufacturing, QSRs, and internet publishing.

My inventive nature and willingness to challenge the status quo has made me an expert in identifying potential process enhancements and implementing solutions that drive performance and efficiency in complex systems. When an organization faces a problem, I apply an analytical approach to find a solution, organize it into easy-to-understand spreadsheets and/or slides, and then present the solution in a clear and effective manner that gains buy-in.

I bring deep leadership expertise including:

• Overcoming operational barriers and delivering high-quality results under pressure; all while building solid working relationships with internal and external customers.
• Leveraging dynamic operational, sales, collaboration, and leadership skills to “get things done”.
• Developing and implementing process improvements that drive optimal performance at all levels.

Josh Zeid

BASEBALL – SENIOR ADVISOR OF PITCHING

Josh Zeid enjoyed a 10-year professional career spanning six different organizations. He played for the Houston Astros in the Major Leagues in 2013 and 2014. Josh may best be known for his 2017 appearance on Team Israel in the World Baseball Classic where he threw 10 innings and did not allow a run while striking out 10. Josh began his collegiate career at Vanderbilt University where he studied Human Organization and Development, and completed his studies at Tulane University, graduating with his Degree in English and Political Science.

Josh is excited to help build out Area Scouts partnerships, brand awareness, marketing strategies, and Area Scouts positional director leadership.

Fred McGriff

BASEBALL – Senior Advisor Of Hitting

Fred McGriff is a 5-Time MLB All Star, 3-Time Silver Slugger, MLB World Series Champion, 2x Home Run Leader, a career .284 hitter who had 2,940 hits with 493 home runs. Fred comes to Area Scouts with 19 years of Major League Baseball playing experience as one of the best Home Run hitters in the history of the game.

Fred was born in Tampa, Florida in 1963. Was drafted by the New York Yankees in the 9th round in the 1981 amateur baseball draft. He made his Major League Debut in 1986 for the Toronto Blue Jays. Fred is extremely excited to give back to the Athletes on the Area Scouts Platform and share his extensive knowledge about hitting, approach, and the mental toughness it takes to be a star.

Josh Zeid

BASEBALL – Senior Advisor Of Pitching

Former Major League Pitcher Josh Zeid comes to Area Scouts with more than 12 years of experience both playing and working in professional baseball. Josh played in the Major Leagues with the Houston Astros in 2013 and 2014 and was also a pivotal member of the Team Israel World Baseball Classic team that went 4-2 in the 2017 WBC. Josh was named to the All-World Baseball Classic Team in that tournament along-side Marcus Stroman, Yadier Molina, and Javier Baez after throwing 10 scoreless innings and striking out 10 as well.

Josh is the perfect fit for our National Director of Pitching position as he pitched 347 career games professionally, 70 of those as a starter, and 277 as a middle reliever, set-up man, and closer. He has also worked in professional baseball the last two years as a rehab pitching coordinator and has focused his attention and studies on return to play protocols, return to play throwing programming, and the biomechanics of the pitching delivery.

Josh played collegiately at both Vanderbilt University and Tulane University and graduated with his degree in English and Political Science. He was drafted in the 10th round by the Philadelphia Phillies in the 2009 Major League Baseball Amateur Player Draft after going 6-0 as a senior as a Green Wave.

Josh is also the Regional Evaluator for the State of Arizona.

John Fulgham

BASEBALL – Advisory Board

Few people get to fulfill the childhood dream of playing for their hometown team, but John Fulgham did just that. Fulgham was born in St. Louis and grew up as a diehard Cardinals fan, idolizing some of the players he would very quickly be playing with on the same field.

Fulgham has been around sports his entire life. As a youth he excelled in soccer, football and baseball. Having been named All American in both football and baseball, he moved on to play collegiately for two Hall of Fame baseball coaches: Gary Ward at Yavapai CC and Ron Fraser at the University of Miami. At Miami, he set a record which still stands today for the lowest Earned Run Average in a season (0.54). While in college he was drafted in the first round twice. First by the New York Yankees and then ultimately signing with the St. Louis Cardinals as the 15^th player taken in the draft.

In his first full year in professional baseball, he won 18 games, with 17 complete games and was named to the Topps Minor-League All-Star Team. In the Florida Fall League that same year, he went 5-0 and was named to the All-League Team. He quickly catapulted into the St. Louis Cardinals starting rotation and was named Rookie of the Year by the St. Louis sportswriters. Although his major league career was shortened by a rotator cuff injury, it was a successful one. His total statistical line in MLB of 231 1/3 innings pitched, 14 wins, 14 complete games, three shutouts, 2.84 ERA, 1.068 WHIP, and a 5.0 pitching WAR reads like the season of a Cy Young Award contender.

With one career ended it was time to start another. After stints as a broadcaster on radio and television, it was time to pursue a career in coaching. After stints assisting at Florida State and the University of Central Oklahoma – Fulgham became the Head Coach of Division II power Rollins College. In less than one year, Fulgham led Rollins from a losing record the year prior to a school record 46 wins, DII Regional berth and its only Number #1 national ranking in history after wins on the road against the University of Florida and his alma mater the University of Miami.

Fulgham has over 30 years of sports coaching experience. Having coached everything from beginners to elite youth to collegiate to professional athletes. In addition to his baseball expertise, he is also a certified ASA Softball coach as well as having a National Coaching License for Soccer. He helped many athletes (male and female) make the jump from recreational to elite, from elite to college, and from college to professional sports.

TONY SIMMONS

Director of Licensed Evaluators

Tony Simmons is a former NFL New England Patriot (Wide Receiver). Played as a Wisconsin Badger and Nicknamed “Touchdown Tony”. Broke the TD record during his collegiate career. Drafted 52nd in the 1998 NFL Draft. He played for the Patriots, Browns, Colts, Texans, and Giants during 1998-2003. He played for Barcelona Dragons 2001 NFL Europe. He journeyed to our friends to the North, and played for the Edmonton Eskimos, now Elks and the BC Lions for the CFL. BC Lions Grey Champions. Hall Of Fame honors with St. Rita High School and Chicago Catholic League. Since 2010, he has played and coached in multiple countries and helped the growth of American Football over the globe. He still is a sports coach and consultant.

JARVIS JOHNSON

LIAISON OFFICER

Jarvis Johnson is a former NFL Baltimore Raven (Secondary) and Rutgers University scholar and athlete standout. After transitioning from the NFL, he was selected to the NFL/NCAA Coaching Program. He coached at CAU, KU and held many roles at the University of Miami.

After gaining experience in collegiate sports and having a few companies, Johnson found himself back in the NFL, spending time with the Green Bay Packers in the Department of Player Engagement. A Miami native, Johnson has earned an Undergraduate degree from Rutgers University, a Master’s degree from Tiffin University and Certifications along the way.

Johnson is active in Philanthropy, Private Equity and Mentoring where he currently manages Pro/College Athletes in a Business & Sports Consortium.

Anthony Inzillo

Director of Sports Medicine and Performance

Anthony Inzillo is a Doctor of Physical Therapy, while also holding certifications as Strength and Conditioning Coach and Sports Certified Specialist who excels in the rehabilitation of high-level athletes. Anthony has most recently worked as a Physical Therapist in the Alliance of American Football, and with the Atlanta Falcons of the National Football League, and the XFL.

Prior to working full-time in professional football, he was the primary Physical Therapist for world-renowned orthopedic surgeon, Dr. James Andrews. With his mentorship, he provided world class care for countless high school, college, and professional athletes and was a leader in developing guidelines and protocols for rehabilitation, interval sports programs, and functional testing.

With Anthony’s background and versatility within all stages of rehab from immediate post-op through the return to play phase he is spearheading our B.A.S.E. Assessment, which will set the foundation for all of our athletes. His main interests are injury prevention, assessing and resolving movement dysfunction, rehabilitating injuries and their underlying causes, and optimizing athletic performance. He has helped hundreds of athletes successfully return to sports and is eager to continue doing so.

Anthony earned his Bachelor’s degree from University of Delaware in 2009 and graduated in 2012 from the University of Delaware as a Doctor of Physical Therapy.

Richard Dalatri

National Director of Strength & Conditioning

Rich joins Area Scouts with a wealth of experience spanning multiple decades in professional and amateur sports.

He was the first full time strength and conditioning coach in the National Basketball Association when the New Jersey Nets hired him in 1987. He set the ground work for player development done in the N.B.A., both in season, and off season. His off season manual for his players has been used by countless basketball coaches in the USA and Europe as a guideline for their own programs over the years. He coached in the NBA for 24 seasons, 22 with the New Jersey Nets, and 35 seasons in professional basketball overall, including as an Assistant Coach/Director of Player Development for the Cleveland Cavaliers for two seasons. Rich was the first player development coach in the NBA to also be named an Assistant Coach.

In 1985 Rich was one of 12 coaches from North and South America to be invited to study at the Soviet Institute of Sport, in Moscow, USSR. It was the first program of its kind, and since has expanded to studies in other European countries. The courses were taught by the leading experts of the Soviet sports machine that ruled almost all sports during that period of time.

In 1986 Rich became one of the first coaches in the world to become a Certified Expert, when the National Strength and Conditioning Association gave a Certification exam for the first time.

In 1992 Rich ventured to Europe, becoming one of the only Americans to be hired as Director of Player Development, working first with Phonola Caserta and Fortitudo Bologna . Both teams were in the Italian A-1 league, and made it to the league Finals. In Italy he introduced a new system of training for basketball. His workouts were all sports specific to basketball, much different, than the methods used prior to his arrival, which were Soccer programs used by the basketball teams. The system took off and is the norm in Europe today.

This method caught the eyes of the Italian National Team who appointed him Director of Player Development in 2001. The National Team had some its greatest moments during his tenure, winning a Bronze Medal at the 2003 European Championships, in Stockholm, Sweden, and a Silver Medal at the 2004 Athens Olympic Games. The Italian Basketball Federation asked Rich to develop a Certification Program for basketball coaches to ensure proper instruction with player development.

Rich has worked extensively in Europe, & China during the off seasons conducting clinics and camps, and working with teams to help with their programs for player development. Armani Olimpia Milano, Montepaschi Siena, Benetton Treviso, Real Madrid, and Khimki Moscow, BC Kiev, BC Dnipro are some of Europe’s top teams which he consulted with for athletic development programs.

In 2011 he was appointed assistant coach for the Ukrainian National Basketball Team, where they qualified for the World Championships in 2014.

Rich’s resume also includes stops at the University of Mississippi, the New York Giants (NFL), personal trainer for recording artist, and actor Jon Bon Jovi, Rutgers University and the NBA Elite Academy in Hangzhou, China.

Most recently, Rich was Director of Player Development for BC Dnipro of the Ukrainian Super League.

Brandon Guyer

Director Of Mental Performance and Nutrition

With 13 years of professional baseball under his belt, including 7 as a big league player, Brandon is excited to share his wealth of knowledge and experience with the Area Scouts community. Guyer is recognized as a Hall of Fame baseball player at both Herndon High School and the University of Virginia. In 2011 Brandon made his MLB debut and hit a 2-run homerun in his first at-bat, becoming the first Ray and 108th player in MLB history to do so. After 4 years in Tampa, the Rays dealt Guyer to the Cleveland Indians at the trade deadline in 2016. In his three seasons in Cleveland, the Indians were AL Central Champs three times and AL Champions in 2016. Guyer retired in 2020, following seven seasons of big league ball. He made a name for himself as a lefty masher, slashing a career .274/.376/.449. He also retired as MLB’s “hit by pitch king.” A couple months later, Brandon started his online training platform Fully Equipped Athlete and has since become a Precision Nutrition Certified Coach, NESTA Certified Sports Nutritionist and a Brian Cain Certified Mental Performance Mastery Coach. The mission behind FEA is to help athletes bridge the gap between performance and potential with good nutrition and an elite mindset.

JAMES CATALOGNA

NATIONAL DIRECTOR OF NEURO SKILLS j.catalogna@areascouts.com

The incorporation of James Catalogna into the Area Scouts program is a significant development, signaling a notable expansion in the expertise and reach of the organization. Catalogna’s renowned status in neuro-cognitive coaching brings a specialized skill set that complements the existing framework of the program.

Moreover, the inclusion of over 20 additional directors from major sports leagues like MLB, NFL, NBA, and MMA is a testament to the high caliber of professionals associated with the Area Scouts Platform. These individuals, being clients of Catalogna and now looking forward to playing critical roles within Area Scouts, indicate a robust network of expertise converging under this platform.

Their diverse backgrounds in different sports disciplines will likely bring a wealth of experience and insights, enriching the program’s offerings. This diversity is crucial in providing a well-rounded and comprehensive training and development experience for those involved with Area Scouts. Such a collaboration not only elevates the program’s profile but also enhances its capacity to offer specialized and high-level training. With professionals from various top-tier sports actively participating, the platform can cater to a wide array of needs and aspirations, ranging from amateur athletes aiming for professional careers to individuals seeking to improve their personal fitness and cognitive skills.

Overall, the addition of James Catalogna and these esteemed directors marks a significant stride in the growth and evolution of the Area Scouts program, positioning it as a prominent hub for athletic and cognitive skill development.

Larry Cassella

Director of Safety/Risk Management

Already an Area Scouts Certified Evaluator, Larry adds to his role as the new Director of Safety/Risk Management for B.A.S.E. MISSION.

Larry received a national certification from the American College of Sports Medicine (ACSM H/F Instructor) in 1999, as well as a Master’s in Kinesiology from the University of Texas of the Permian Basin in 2008. As a Program Manager for the city of Cary (NC), he was instrumental in designing, implementing, and evaluating worksite health promotion programs in the areas of physical activity, nutrition, stress, sleep, and tobacco use. He also implemented a movement-based tool (FMS) to help manage musculoskeletal injuries in industrial athletes.

Larry is now excited to use his 18 years of experience to maximize functional movement, functional performance, and functional skill in young athletes.

Dr. David Coberly D.C

Director of Marketing

Meet Dr. David Coberly D.C., a devoted chiropractor with a passion for enhancing lives. With over 8 years in practice, he has been a beacon of relief for individuals, helping them embrace a life free of pain and nervous system interference. His personal life is a beautiful portrait of love and unity, married to his unwavering “ride-or-die” best friend, Jessica. Together, they are blessed with two vibrant children, Aubrey, 8, and Hunter, 6, who fill their days with joy and purpose.

Beyond his chiropractic endeavors, Dr. David is the esteemed Director of Marketing at Area Scouts™, a dedicated athlete health initiative. This role resonates with his personal affinity for sports, a realm he navigated extensively through football and wrestling. At Area Scouts™, the mission is clear: ensure the holistic development and health of athletes, allowing them to thrive in their sports and personal growth.

In addition to his roles in healthcare and athlete development, Dr. David is a respected business coach and mentor. He stands as a pillar of support for small businesses, guiding them in marketing and community outreach. His insights and strategies empower business owners to seize control of their growth and success, navigating the path of entrepreneurship with confidence and clarity.

Amidst his professional roles, family remains his compass and greatest treasure. Every spare moment is a celebration with his loved ones, whether embarking on outdoor adventures, hunting, fishing, or simply reveling in their company. His life is a harmonious blend of professional fulfillment, personal passion, and unwavering family love.

Join Dr. David in his multifaceted journey, where he continues to make a profound impact in healthcare, athlete development, and business growth, all while cherishing the irreplaceable moments with family and the adventures that life unfurls.

Juanita Perez

Director of Client/Representative/Customer Relations & Support

Hector Sandoval

Director of Media

Mia Grace

Assistant Director of Client/Representative/Customer Relations & Support

Alexa Stevens

Legal Assistant